Prone logos

It is common that most of the people think that changing logo and visual identity of a brand is not good, and that you have to built and stick to your identity from the very beginning. That is true at some point, but here is our story.

We began as a small local wakeboard company, based on two-days ideas, designs made in barrooms and bathrooms. We also knew back then what we were doing but we weren't so strickt about the rules, prints, as long the boards were not cracking we were satisfied. We had a mission* but we were not in a hurry, we took our time and work out on things slowly. That is the thing that happend to our logo, it was a 3D coloristic logo, different but the same, modern, at the end, logo like every other man. We didn't care much, we invested more energy in spreading good ideas, wibes and love than in making the logo itslef. Don't missunderstood us, we still love it, but we realized that it fits to much to all the modern, popular wakeboard designs, but we were feeling as a little bit bigger misfits than that.

So, it is how the second logo was born. It represent the reincarnation of our minds and the refreshment of our brain. It represents the time that we spent sitting and thinking how to change things, how to open our minds to all the universe. It is much more simple than the first one, as all the things should be, people generally think, work and try too much, and we wanted to show how this little world of our's is nice and simple. It's in two dimensions, but, depends on how do you look at it and what kind of drugs you use, it can have as many dimensions as you want. Colors are more bright so as the sky and water are, and so as your thoughts should be. Shapes are more rounded, like the sun, the earth, because roundness is a simbol of perfection, a simbol of neverending.

You will be amazed how this little things influence on everything. There was some guy from Japan that wrote a book about water christals, and how the cristals that are treated right are much more pretty than the other ones that were treated wrong. It maybe sound funny but it's true, or at least we made you laugh. So the point is, we treat this sport different, we treat it as an enjoyment, you ride water man, if there's no water, there's no wakeboarding, you got to love it and respect it, so we made our designs on way that water likes it. Your thing is will you piss in your wetsuit or not, that is not our responsibility.

Well, that's it for now, stay open for new ideas, new way of thinking, new designs, new shapes, new seasons, new cables, new tricks, new injuries, new york, new zeland, new year.

love pronemfg

Prone logos - rEvolution

Prone logos - rEvolution

Prone logos - rEvolution

Prone logos - rEvolution